Creating Your Social Media Strategy
June 17 @ 6:00 pm – 9:00 pm Eastern
This workshop is designed specifically for those who know they need to be on social media, but need a plan to get started. In this hands-on session, you’ll build your own social media strategy to help support your goals. You’ll define your brand voice, create a plan of how often to post, write effective content, and understand how to select the right visuals. You’ll walk away inspired, with your own content strategy and the tools you need to manage your social media successfully.
About the Instructor
Kelly Pfeister has spent over a decade working in digital marketing for tech startups, higher education and nonprofits. She holds a Master’s in Communication and Media, and teaches adult learners all aspects of social media marketing, from high-level strategy to content creation. As an instructor, she has developed and led courses in both social media and photography. Kelly uses a friendly, learner-centred approach to make digital tools approachable. She makes sure students leave her classes ready to put their skills into action.
